Small Victories: Sales Up 60 Percent at Vespa Maker Piaggio
Last week, Piaggio took Vespanomics to the Newark International Airport, where it has entered into an agreement with Continental Airlines. The airline has 3,000 regional employees and the deal offers them 10 percent purchase discounts and preferred parking.
The first step was getting employees acclimated to two wheels. [Vespa Brand Manager Kevin] Andrews said 150 airline workers were guided through training in a parking lot adjacent to the airport, and that most had had never been on any kind of motorcycle before. For most (including me as a journalist guest), it was a real confidence builder.
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