Piaggio boasts a long-standing history in Italian industry and mobility. Back in 1882, Enrico Piaggio opened a factory for the production of naval supplies. This was followed, two years later, by the founding of Piaggio & C by Rinaldo Piaggio, engaged from 1889 in the railways sector.


The company made its début in the aeronautical field in 1916, and after a series of ups and downs, finally approached the world of two-wheeled vehicles. In 1964 the aeronautical (I.A.M. Rinaldo Piaggio) and motorcycle (Piaggio & C.) divisions split to become two independent companies, with the latter paving the way for the birth of Italian mobility, in the wake of the economic boom enjoyed in those years.

As from the 1960s, Piaggio began to churn out a series of highly successful products.


Ciao, the forefather of the modern moped, was born in 1967.

Between 1990 and 1994, Piaggio turned out the Sfera, the first scooter to feature a plastic bodywork, followed by Hexagon, a milestone in the maxi-scooter segment. Between 1973 and 1988, the Bravo moped was a big hit, and a series of new vehicles were introduced, such as Cosa, Superbravo and Grillo.



Born as a 50cc moped in 1997 and instantly carving out a place for itself on the market as a highly innovative product, Liberty soon become one of the most popular high-wheeled scooters around: the credit goes to its young and dynamic line, excellent build quality, and competitive price. A distinctive feature for its category is a great attention to detail.


The year 2001 saw the début of Beverly, an extraordinarily agile, reliable and safe scooter that revolutionized the market, quickly becoming the absolute leader in terms of sales in the competitive and prestigious "high wheel" sector. The following year, it was completely overhauled in style and technology, flaunting a new elegant and distinctive look and offering top-rate equipment and finishings, as always with the guarantee of top safety and performance. In 2012, the range of best-selling Piaggio high-wheeled scooters was enriched with a new model - the Beverly SportTouring, fitted with a new 350cc engine (as compact as 300cc but with the performance of 400cc) - that interprets the class and elegance of Beverly in a sports version. The newborn is the first scooter in the world to be equipped with ABS/ASR, to exploit the vehicle's maximum performance in complete safety.



The Piaggio Mp3 is a tilting three-wheeled scooter offering safety, road grip and a stability unattainable with a two-wheeled vehicle, combined with considerable power and agility, making for pure fun and maximum driving pleasure. These winning features have earned the Mp3 enormous success since its launch in 2006. The use of three wheels, two of which at the front, was a revolutionary technical intuition that has led to a truly unique scooter and has redefined the very concept of dynamic stability. This winning formula has led to the proliferation of versions over the years, to meet the needs of the most extensive customer base, culminating in the Mp3 Hybrid, the first scooter in the world with a parallel hybrid drive and plug-in technology, and the Mp3 Yourban, which offers a more urban and casual use of the excellent stability and safety features of the Mp3


The year 2007 saw the launch of the Piaggio HyS (Hybrid Scooter), the prototype of hybrid drive set to revolutionise urban mobility. Available in three different prototypes, based on the models Vespa LX, X8 and MP3, the Piaggio Hybrid Scooter combines a conventional internal combustion engine with low environmental impact with a zero-emission electric motor.


In 2012, the new Piaggio X10 - available with three modern engines (125, 350 and 500) to meet the most diverse commuting needs - made travel an everyday luxury, bringing Piaggio back with a splash in the Gran Turismo segment. The X10 - an authentic flagship on two wheels, dedicated to those who want maximum comfort and all-Italian elegance - offers modern, sleek and attractive lines, designed in a wind tunnel, combined with a wealth of equipment and top notch performance.


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Forestalling the needs of riders, creating technically and stylistically innovative vehicles, and pursuing the search for increasingly improved mobility are the areas of excellence which Piaggio tackles day after day, in the name of quality.


Discover the most innovative solutions that Piaggio has designed for your daily movements.





The green soul of technology.


The Piaggio Group has designed a revolutionary new hybrid technology that combines a conventional internal combustion engine with low environmental impact with a zero-emission electric motor. These two souls - one run one electricity, as the ultimate safeguard for the environment, and the other on gasoline, to guarantee autonomy on unusually long journeys - coexist synergistically, for safe, easy, cheap and fun driving.


This revolutionary hybrid drive system, used on the Mp3 Hybrid, is a real concentrate of technology, employing a sophisticated Ride-by-Wire system to electronically control the opening of the combustion engine's throttle body and using lithium-ion batteries to power the electric motor. Furthermore, the use of plug-in technology not only offers the convenient possibility of charging from the household mains, but also reduces fuel consumption and carbon dioxide emissions by more than 50%.




Piaggio's latest generation 3-valve engines improve performance while reducing fuel consumption and pollutant emissions. This innovative air-cooled 4-stroke single-cylinder engine, with a 3-valve (one exhaust and two intake) single overhead camshaft and electronic fuel injection, was designed and built at the Piaggio Pontedera plant, one of the most advanced R&D centres in the world.


Performance, quietness, smoothness and fluidity of movement are all improved. The result? Modern, environmentally-friendly mobility, and unparalleled driving pleasure.


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The key to the success of the Piaggio scooter has long lain in the company's great attention to issues such as the environment, quality of life and energy savings.

This has given rise to a concrete commitment to designing and producing scooters that significantly reduce fuel consumption and pollutant emissions, with a view to creating a sustainable transport system with low environmental impact.





Two engines in one, for optimal use at all times: Hybrid adopts a "parallel" drive in which the action of the two engines (electric and combustion) combine to provide power in a winning synergy that benefits the environment.


In this integrated system, the combustion engine provides excellent performance, low emissions, low fuel consumption and considerable autonomy. Furthermore, it also charges the batteries powering the "electric soul" of the Piaggio Hybrid, which supports the internal combustion engine during rapid acceleration, delivering up to 85% higher performance. This collaboration is particularly effective when driving in the city and accelerating from standstill, during which the scooter delivers maximum responsive performance in the first few meters.





In the wake of Piaggio's strong tradition in innovation applied to environmentally sustainable transport, which makes the Group a world leader in its field, Piaggio has produced Liberty E-mail, the company's first electric scooter designed to be used for delivery services by local authorities, public bodies and private companies.


The Power and Eco driving modes, characterized by different power output and speed values with the same torque, represent the most effective response to varying mobility needs: the Power mode ensures maximum performance, while the Eco mode provides maximum autonomy.





The first scooter in the world aimed at Business customers, offered with parallel hybrid drive and plug-in technology: a new and highly advanced engine concept that combines an electric motor with an internal combustion engine with low environmental impact.


The synergy between the two motors improves performance while reducing fuel consumption (with a fuel economy of up to 60 km/l) and CO2 emissions, down to just 40g/km with a 65% hybrid and 35% electric use. In "electric only" mode, the Mp3 Hy-mail can access restricted traffic and "zero emission" zones.


Moreover, the vehicle is fitted with an integrated battery charger, and can easily be recharged in all conditions, using both a household mains socket and public column network supplies.


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